Volvo - Project V536
LiDAR Butterfly Effect
From it’s inception the Volvo brand has been synonymous with safety. From the seatbelt to the airbag, Volvo’s innovations have undoubtedly saved countless lives. Let’s unveil Volvo’s newest LiDAR safety innovation by acknowledging and celebrating the butterfly effect that these new technologies have had.
The Butterfly Effect Teaser
How do we build excitement around a vehicle we’re not allowed to show? Actually, one we haven’t even seen ourselves? By creating an experience to highlight the newest safety innovation from the marquee automotive safety brand. We’ll create thousands of 3D-printed butterflies highlighting Volvo’s design aesthetic, fill them with remote controlled LED lights, allow them to interact with people via the LiDAR technology used by the new vehicle.
We’ll combine the IRL experience of interacting with the butterflies with a mixed reality vehicle reveal via mobile devices and VR headsets to highlight the new LiDAR technology.
We’ll further highlight the vehicle’s (butterfly) effect by celebrating it’s environment-friendly electric power - selling NFTs (minted on enviro-friendly blockchain) that donate to conservancy focused charities.