Sustain Main Street
BRAND IDENTITY for SAM’S CLUB®
Sam’s Club invited Meta’s Creative Shop to join their brainstorm around supporting local, small businesses. The concept was to support “Mom & Pop shops” that are struggling due to the pandemic, and to highlight Sam’s Club’s ongoing commitment to uplift and partner with local business.
The concept for the logo focused on a classic “Small Town, America” icon, the Main St. sign, at it’s crossing with “Sustain”. I was attempting to invoke a hopeful spirit by using a vibrant sky blue, combined with Sam’s Club’s brand blue, and a generic skyline that reads as a small town Main St.