Lay’s® Disnacktion x
Creative Shop

Pitch Deck

A big part of what I do at Meta’s Creative Shop is focused on taking loose insight-driven, creative concepts and building a narrative, pitch deck, mock-ups, and prototypes that allow a Brand Manager, CMO or CCO to visualize their campaign or brand on our portfolio of ad products. This deck in particular was designed to extend an existing Lay’s® campaign with playful, mobile ‘disnacktions’ made possible via Meta’s family of apps.